New Products, Innovations, and Highlights of the Exhibition
A Record Edition, Global Visibility, a 2026 Collection Unveiled as a Premiere
EICMA 2025: A Record and International Edition
EICMA 2025 once again confirmed its status as the world's number one motorcycle show, with exceptional attendance:
more than 600,000 visitors attended.
All indicators are showing strong growth:
- +28% international operators compared to 2024
- 730 exhibitors from 50 countries
- 2,000 brands represented
- 43,000 professionals from 167 countries
- 8,200 journalists, media, and content creators from 67 countries
In this dynamic and global context, SHARK Helmets once again made an impression with an immersive stand, the announcement of major new products, and the exclusive presentation of the 2026 collection.
The New Stars of the Show: Skwal CUP & Skwal CUP Jet
SKWAL CUP – Master the Flow – The Spirit of the Circuits, Designed for the Road
The Skwal CUP embodies a new generation of accessible helmets racing, directly inspired by the circuit universe.
- Massive rear spoiler, derived from the development of the legendary AERON GP
- Optimized aerodynamics in CFD (the same technology used in MotoGP & F1)
- Exceptional stability at high speed
- Reduction of turbulence and drag
- Aggressive style and racing, SHARK signature
SKWAL CUP JET – The Urban Version of racing DNA
For urban riders seeking freedom without sacrificing style, SHARK presents the new Skwal Jet CUP.
- Exclusive rear spoiler “SHARK FIN”, unique on a helmet Jet
- Unmatched aerodynamic stability for a jet
- Compact format, aggressive look, 100% racing attitude
- Freedom and comfort for the city
The Skwal CUP Jet brings a new dimension to urban helmet.
Press Conference SHARK: Guest of Honor Johann Zarco & Scott Redding
During the EICMA 2025, SHARK held an exceptional press conference.
Two emblematic guests from the paddock were present:
- Johann Zarco, rider MotoGP and ambassador SHARK
- Scott Redding, a key figure in WorldSBK
The riders presented our new products, shared their experiences, and discussed the importance of protection and aerodynamics in competition.
Content creators & media: a booth that made a buzz
Our booth hosted throughout the week:
- International journalists
- Specialized media
- Photographers
- More than 100 content creators, motovloggers, influencers, and product testers
All came to discover our new products, film the booth, try out the helmets, share their impressions, and broadcast our innovations to a global audience.
Collection SHARK 2026: unveiled in preview
SHARK presented the 2026 collection, including:
- New exclusive designs
- Obtaining the new FIM2 standard
- Aerodynamic developments (SKWAL CUP AND SKWAL JET CUP)
- VISOR IRID photochromic
- Innovative accessories (SENA FOR SHARK)
Conclusion: an exceptional and forward-looking edition
The EICMA 2025 was for SHARK Helmets:
✔ a moment of privileged exchanges with the riders, the media, and the public
✔ an opportunity to present major innovations
✔ a notable global launch of the SKWAL CUP & SKWAL JET CUP
✔ the revelation of IRID®: the smart visor of the future
✔ an exclusive preview of the 2026 collection
This success confirms the ambition of SHARK: to push the limits of protection, innovation, and design for the riders worldwide.
