Tips
06/17/25

Buying your helmet motorcycle online or in-store: advantages/disadvantages

Acheter son casque moto en ligne ou en magasin : avantages / inconvénients

Choosing a helmet is like choosing your racing line: every detail counts. And today, one of the first choices a motorcyclist must make is this: go online or push open the door of a store? Everyone has their own path. At SHARK, we provide you with all the elements to decide with precision and passion.

 

Buying your helmet motorcycle online: the comfort of speed

The digital world has changed the game. With just a few clicks, you can compare models, read reviews, check technical sheets, zoom in on finishes... E-commerce gives you access to the entire SHARK universe from your couch. And that's powerful.

The advantages of online shopping

Wide choice: All colors, all sizes, all ranges — often more than in-store.

  • Shopping comfort: Order at any time, receive at home or at a pickup point.
  • Easy comparison: With a few tabs, you can compare a AERON GP, a RIDILL or a SKWAL I3
  • Exclusive promotions: Online offers can be more advantageous, with flash sales or clearance sales.

The drawbacks to consider:

  • No immediate try-on 
  • No personalized advice even if our customer service remains highly responsive.

Buying your helmet in-store: the physical experience above all

Nothing replaces the feeling. In-store, you try on, adjust, test. You feel if the chin strap fits well, if the pressure on the cheeks is even, if the peripheral vision suits you. And above all, you benefit from the advice of passionate experts, often motorcyclists themselves.

The advantages of in-store shopping:

  • Real-world testing: You feel the weight, ventilation, comfort.
  • Professional advice: Enthusiasts help you make the right choice based on your morphology, use (urban, road, track...) and style.
  • Immediate adjustments: Some stores offer on-site adjustments or adapted accessories.

The limits to know:

  • Sometimes limited choice: Some references or colors may not be immediately available.
  • Fixed prices: Fewer promotions than online, even if some stores match web prices.
  • Time and travel: You need to find a time slot, travel, sometimes wait.

So, what do we choose?

The right answer: it depends on your needs, your experience, and the importance you place on trying it on.

If you are already a user of a SHARK model (for example, a Race-R Pro GP or a EVO-ES), ordering the updated version online is fast, accurate, and efficient. But if you are looking to switch from a jet to a full-face, or if it's your first helmet, a visit to the store can make all the difference.

And why not mix both? Try it in-store, buy online on an official partner site. Or spot your future helmet SHARK online, and go test it at a sales point with our partner dealers.